Olivia Garden develops and manufactures high quality, innovative hair brushes, shears, apparel, combs, curlers, hair clips, hair dryers and salon tools for professionals. Olivia Garden tools are also used backstage at New York Fashion Week as well as often spotted on TV shows, on movie sets & used by celebrity stylists worldwide.


Gluten, sulfate, paraben, and cruelty free, our vegan formulations start in a base of coconut water. We’ve “cleaned” up haircare. Unconditional & uncomplicated, Aluram is the new norm for beauty.


Clean, lush, local. If we don’t want it down the drain, we certainly don’t want it on our skin, right? Eliminate the bad stuff and replace it with fresh extracts like hemp seed sourced from nearly the back yard. In with the good, out with the bad.

Sorry to Foil Your Plans

See what all the fuss is about. No slip grip, no cutting, no problem. Embossed popup foils, they do the work so you are free to do the creating.

When it comes to results and safety, we’re unwilling to sacrifice. Our products are formulated with a unique blend of non-toxic, naturally safe and 100% formaldehyde-free ingredients, proven to work without the worry. Cezanne not only adds glossy shine while it straightens, but actually makes the hair stronger and healthier, too. Our revolutionary low pH formulation restores bonds to broken or damaged hair. Better yet, our formulas are free from any aldehydes or harmful toxins found in similar products—so, no matter your hair type, no matter your lifestyle, you can make Cezanne your go-to for great hair. Make that really great hair.

For your healthiest skin... ever.

Image is a clinical skincare brand, powered by safe, proven ingredients and smart botanicals - for your healthiest skin... ever. Created by an aesthetician, formulated by a plastic surgeon, and represented by a network of 20,000 skincare professionals in over 52 countries worldwide, you could say they know skin inside and out: how to protect it, what makes it healthy, and keep it younger looking. Whatever your skin’s challenge—sun damage, acne, aging, rosacea—we’ve been there and Image is here to help you Age Later.

Part Science. Part Nature. Entirely Clean.

Bioelements was born from the idea of educating the esthetician so they may see the best results and achieve the biggest success. And today, this family-owned business has the same goal as it did from the very beginning: to create products and treatments that target the uniqueness and range of all skin types and concerns. BioElements skin-beneficial ingredients are innovated in the lab, or come straight from nature. Their formulas are free of sulfates, phthalates, mineral oil, petrolatum, parabens, fragrance and dyes. Each product is clinically tested for safety + efficacy, dermatologist tested, and never tested on animals.


Our mission is to continually design high performance products to inspire all those who aspire to create beauty with passion and confidence every day. FHI Heat is an innovative professional hair care company operated by passionate leaders. We are committed to supporting salons, stylists, and consumers with consistent advances in technology - a true pledge to healthy, beautiful hair. FHI Heat offers a full range of hair care to meet the demands of the ever changing market with modern, sophisticated, and technologically advanced products.

Pulp Riot, the new innovative hair color company, burst on to the scene with a brand that empowers stylists to think of themselves as artists, while providing them with superior paint to create their masterpieces. The company was founded by David and Alexis Thurston, owners of Butterfly Loft and Butterfly Circus. David explains, “The authenticity of our brand can’t be manufactured. We get artists, because we are artists. We understand salon owners, because we are salon owners. And we create color – but unlike other color lines, we use the color in our salons, on our clients, every day.”

Next Generation Color Care.

ColorProof is obsessed with excellence. They use only the finest, next generation, super luxury ingredients to deliver superior product performance that dramatically improves hair condition while maximizing color retention. All color fades with time due to shampooing with harsh surfactants, heat styling and environmental factors such as exposure to UVA/UVB rays, which lessens the pigments deposited in hair causing fadeage and damage. ColorProof formulas resist fadeage and reverse damage by utilizing a proprietary combination of the technologically advanced ingredients for unsurpassed performance.

WE BELIEVE IN​ AUTHENTIC BEAUTY​: It’s our shared belief, it’s what binds and drives us. It begins the very moment you decide to be yourself. WE BELIEVE: authentic beauty is natural and simple. It doesn’t need sophisticated photo filters, it grows with character. WE BELIEVE: in pure ingredients from carefully selected origins, free from silicones, sulfates and parabens. WE BELIEVE: in the honest artisan, building on empathy, experience and skills. Be part of the. #authenticbeautymovement.

Over the past 15 years, Unite has made a commitment to do things differently by delivering high-performing products meticulously developed for stylists that are easy to use, with their clients in mind, along with a well-rounded educational program that goes beyond the chair. This commitment has led to UNITE becoming a global leader in professional hair care and one of the most sought-after brands by salons and their clients.

For close to three decades Davines has focused on crafting quality products that are scientifically engineered for effectiveness and express their distinctive style and spirit. As a B-Corp company, Davines makes everything with special attention to and respect for the environment. Davines products are still made in Parma Italy, today with a combination of the highest-quality natural ingredients and scientific rigor. Davines is firm believers in curiosity, open-mindedness and exploration, and with a high regard for culture in all its forms, we are constantly developing concepts and products that challenge the mainstream conceptions of beauty. Davines is an international company, their roots are planted in our heritage as a family-owned lab, guided by the desire for quality products with timeless appeal.

There is nothing in the world like the beauty of healthy hair.

Its vitality, colour and shine light up a room and lift the spirit. Joico has a name for this remarkable energy. We call it “Joi”. Joi is at the heart of everything we do. Our Salon innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. Our joi extends beyond products to the global salon community, which we have supported for over 40 years and will for many more years to come. “The Joi of healthy hair” is our promise and our commitment.

“Naturally infused, Organically Inspired"

Loma hair care products are high-performing with naturally healing organic ingredients and essential oil-based fragrances. Loma pioneered and set the standard for the use of Certified Organic Aloe Vera Gel, the primary base for all Loma products. They are cruelty free and vegan friendly.