Did you know that the average Canadian will spend $675 on Christmas gifts?! Here are our top 5 tips for selling retail during the holidays!
Tip #1: Design your space for success!
Make sure that all of your holiday retail items are easy for your clients to find. Include signage at your station, at the front door, and at the front desk! Make it easy for your clients to add it to their purchase, or grab stocking stuffers as they are paying for their service!
Tip #2: Focus on your customers!
Your customers want to support you in any way they can. Offer them deals that encourage retail sales. Offer 25% off any holiday pack when they spend a specific $ value. You could also offer free gift wrapping as an added convenience! Appealing to your clients’ emotions will also help sell items, so consider donating a portion of your proceeds to a local charity!
Tip #3: Leverage your Social Media!
Stay at the front of your clients’ minds by posting images and videos of the products you will be getting for the holidays! Click here to view Salon Centre’s Holiday Asset Dropbox.
Tip #4: Know your Inventory!
You can only sell what you have! Getting your pre-orders in early is important. Our Holiday Beyond guide has a pre-order form with all of our holiday promotions! It is as easy as filling out the form then sending a photo to your sales rep or our order entry department. Items will be shipped when they arrive in our warehouse!
Tip #5: Educate & Motivate your Staff!
A great way to boost morale is to run a fun Holiday Sales Contest! This will create a postive competition encouraging stylists to sell more retail to their clients!